An optimally designed website is crucial to success. From website design and implementation to blogs and original content. This facilitates conversion to drive customers to the marketplace. Therefore, digital marketing professionals must strive to stay abreast of the latest trends and utilize the best platform for their clients’ needs. The top three CMS systems continue to be WordPress, Joomla, and Drupal.
WordPress maintains its reign as the top CMS source for web development and content management. In fact, 24% of operating websites utilize WordPress to help drive content to consumers. The platform’s stats are impressive – Entrepreneur points out that WordPress commands a respectable 58.4% of the market share.
Part of the allure of WordPress is its intuitive and user-friendly interface. Customization is simple to implement on the platform and it’s favored by both relatively newer users as well as experienced designers. Corporate giants like Mashable, CNN, Google, and Time all utilize WordPress as their CMS system.
SEO specialists also prefer WordPress for its plugins and integration tools, which help to optimize content, identify key analytics, and enhance keyword focus. In addition, WordPress displays well across multiple devices, and perhaps most importantly, is mobile optimized. As 51% of digital media time today occurs on mobile devices, it’s an important point to consider.
Joomla is a four-time winner of the CMS Critic People’s Choice Award. It has a 7.2% market share, but nearly half as many downloads as WordPress. Joomla is great for an intermediate skill set – it’s more complex than WordPress but less complex than Drupal.
Some of the most distinguished communities rely on Drupal to keep their websites running, including Harvard and Ikea. Joomla is preferred by many web developers because of its flexible, yet user-friendly design.
If you’re a seasoned web developer or administrator, Drupal is probably the best CMS for you due to its complex and sophisticated nature. More technical skills are required to use the site and you must be familiar with the software to maneuver the site with relative ease.
Drupal is highly scalable and probably the fastest of the three platforms, both of which are pervasive in today’s digital landscape. Multiple extensions allow you to manage content and commerce in one place. The platform runs many of the world’s busiest websites, including NBC. The website scores huge points in terms of security.
Drupal has an edge over the others as it’s very good at managing multiple content, including videos. This is something to consider as video content is swiftly becoming one of the leading marketing tactics today.