CPQ (Configure, Price, Quote) consulting services
Pashtek delivers CPQ implementations that shorten sales cycles, eliminate quote errors, and give sales leadership pricing visibility. Salesforce CPQ specialists. Fixed-price delivery. Chandler, Arizona.
Configure, Price, Quote — the pricing engine for complex sales
CPQ (Configure, Price, Quote) software handles the sales workflow when your pricing gets too complex for spreadsheets and quote errors start costing real money. Configuration rules, pricing tiers, product bundles, discount approvals, and quote document generation all live inside one system that your sales reps use daily.
Companies that need CPQ know it by the symptoms: sales reps spend hours building quotes that finance rejects for pricing errors. Deals stall while approval emails bounce around executives. Revenue leaks from unauthorized discounts. Product catalogs live in spreadsheets no one trusts. Quote turnaround times measured in days rather than hours.
🚨 Signs your business needs CPQ
- Sales reps take longer than 1 hour to build a typical quote
- Finance regularly rejects quotes for pricing errors
- Deals get delayed waiting for discount approvals
- Revenue leaks from unauthorized or incorrect discounts
- Product catalog changes take weeks to reach quotes
- Subscription renewals require manual quote regeneration
- Multi-year deals with ramp pricing require custom calculation
- Sales operations spends more time on quote quality than pipeline management
Pashtek specializes in Salesforce CPQ
The CPQ market has several products (Salesforce CPQ, Oracle CPQ, SAP CPQ, Conga CPQ, DealHub, PandaDoc CPQ). Pashtek focuses on Salesforce CPQ because it delivers the most value for our client profile: US enterprises running Sales Cloud that need pricing sophistication without a separate integration project.
Salesforce CPQ (formerly Steelbrick CPQ) sits directly inside your Sales Cloud environment. Quotes tie to opportunities. Products sync with your Salesforce catalog. Approvals route through the same platform your sales team already uses. Contracts flow through native contract lifecycle management. The absence of integration overhead saves months during implementation and eliminates ongoing sync issues that plague standalone CPQ tools.
For details specific to Salesforce CPQ implementation: visit our Salesforce CPQ services page with capabilities, pricing, timelines, and case studies.
What Pashtek’s CPQ implementation covers
Product Catalog Configuration
Product hierarchies, bundles, option constraints, and product rules. Sync with your ERP or spreadsheet-based catalog.
Pricing Rules
List pricing, discount schedules, tiered pricing, volume breaks, contracted pricing, and margin protection rules.
Approval Workflows
Multi-level discount approvals, margin thresholds, competitive pricing exceptions, and executive sign-off routing.
Quote Document Generation
Branded quote templates, dynamic content, terms and conditions, e-signature integration via DocuSign or Adobe Sign.
Subscription & Renewal Automation
Subscription pricing, renewal quote automation, uplifts, add-ons, and mid-term amendments for SaaS businesses.
Guided Selling
Question-driven product recommendations, guided workflows for sales reps, and complex bundle configuration.
Revenue Recognition
ASC 606 compliant revenue schedules, billing terms, and integration with billing systems.
ERP Integration
Sync pricing, product catalog, and orders with SAP, Oracle, NetSuite, or Microsoft Dynamics ERP systems.
CPQ Analytics & Reporting
Quote velocity, win rates by product, discount analytics, and margin dashboards for sales leadership.
Talk to a Pashtek CPQ specialist
30 minutes to review your quoting process, current pain points, and CPQ fit. Get a realistic timeline and phased approach.
📅 Book Your Free Call →Salesforce CPQ vs other CPQ platforms
Buyers evaluating CPQ options typically compare Salesforce CPQ against a few alternatives. Here’s the honest tradeoff analysis.
| Platform | Best For | Tradeoffs |
|---|---|---|
| Salesforce CPQ | Companies already on Sales Cloud. Complex approval workflows. Subscription businesses. Native quote-to-cash flow. | Requires Salesforce ecosystem. Higher price than lightweight tools. Advanced pricing rules need experienced consultants. |
| Oracle CPQ | Companies deep in the Oracle stack (Oracle ERP, Oracle Sales Cloud). Manufacturers with complex configurable products. | Steep learning curve. Best fit only if your ERP is already Oracle. Integration to non-Oracle CRMs adds complexity. |
| SAP CPQ | Companies running SAP S/4HANA or SAP ECC. Manufacturing and industrial companies. | Best value when tightly integrated with SAP. Standalone deployments miss the primary benefit. |
| Conga CPQ | Salesforce-based companies wanting alternative to native Salesforce CPQ. Strong document generation. | Third-party product means separate roadmap from Salesforce native features. |
| PandaDoc / DealHub | SMBs with simple pricing needs. Fast implementation. Better UX than enterprise CPQ. | Limits at enterprise scale. Complex product configuration typically exceeds these tools. |
Pashtek’s honest recommendation: Most enterprises we work with run Salesforce Sales Cloud, which makes Salesforce CPQ the default choice. When a client already runs SAP or Oracle with tight ERP-CPQ requirements, we’ll often recommend the platform-native CPQ (SAP CPQ or Oracle CPQ) with Salesforce integration handled separately.
Why enterprises choose Pashtek for CPQ
- CPQ Specialist certifiedActive Salesforce CPQ Specialist certifications. Deep expertise in pricing rules, approval workflows, quote templates, and subscription automation.
- 30+ CPQ implementationsDelivered across manufacturing, SaaS, semiconductor, and distribution industries. We’ve seen the edge cases and know what breaks.
- Fixed-price scopeCPQ projects notoriously balloon on time-and-materials contracts. Our fixed-price approach forces scope discipline and predictable timelines.
- Complex approval expertiseMulti-level approvals with parallel routing, margin protection, and mobile approvals. This is where most CPQ implementations struggle.
- ERP integration experienceSAP, Oracle, NetSuite, and Microsoft Dynamics integration for pricing, catalog, and order sync.
- Fast quote-to-close ROIOur CPQ clients typically see 50-70% reduction in quote turnaround time and 80-90% reduction in quote errors within the first quarter.
CPQ questions answered
What does CPQ stand for?
CPQ stands for Configure, Price, Quote. Configure refers to product configuration (bundles, options, constraints). Price refers to pricing rules (tiers, discounts, contracted pricing). Quote refers to quote document generation (proposals, terms, e-signature). CPQ software handles all three functions in a single platform integrated with your CRM.
Do I need CPQ or can Sales Cloud handle it?
Sales Cloud handles simple quotes with standard products and manual pricing. You need CPQ when: (1) your products have configurable options with rules about which options work together, (2) pricing includes discount tiers, volume breaks, or contracted pricing, (3) quote approvals require multi-level workflows, (4) subscription pricing and renewals need automation, or (5) quote generation currently takes over 1 hour per quote.
How much does Salesforce CPQ cost?
Salesforce CPQ licensing runs $75-$150 per user per month depending on edition (CPQ, CPQ+, CPQ+ Advanced). Implementation costs typically range from $85K for basic setups to $250K+ for complex enterprise deployments with subscription automation, contract lifecycle management, and ERP integration.
How long does CPQ implementation take?
Basic Salesforce CPQ: 10-14 weeks. Standard implementation with custom pricing rules and approval workflows: 14-20 weeks. Enterprise CPQ with subscription billing and ERP integration: 20-30 weeks. Global multi-currency deployments: 6-12 months.
Can CPQ handle subscription and renewal automation?
Yes. Salesforce CPQ (with Salesforce Billing or Salesforce Revenue Cloud) handles subscription pricing, automatic renewal quotes, mid-term amendments, add-ons, ramp deals, and multi-year contracts. This is where CPQ delivers the most value for SaaS businesses.
Do you integrate CPQ with SAP or Oracle?
Yes. CPQ integration with SAP, Oracle, NetSuite, and Microsoft Dynamics is included in most enterprise implementations. Product catalog sync, pricing updates, and order handoff are the typical integration points. See our SAP Integration services for SAP-specific details.
What comes after CPQ implementation?
Every implementation includes 90-day hypercare. After that, most clients transition to managed services for ongoing pricing rule maintenance, new product launches, and approval workflow adjustments as the business evolves.
Ready to fix your quoting process?
Book a free 30-minute call. Discuss your quoting workflow, pain points, and CPQ fit. Fixed-price proposal in 5 business days.
📅 Book Your Free CPQ Consultation →