Experience Cloud

Salesforce Experience Cloud

Former Community Cloud

Experience Cloud delivers fast and personalized digital experiences, strong customer engagement, effective measurement, analysis and optimization, enhanced security and easy data integration. Salesforce Experience Cloud is a platform integrated into Salesforce that allows you to build online communities and establish a point of contact with customers, partners or employees.

In other words, with Experience Cloud, your company can establish a personalized corporate virtual space according to the company’s style. It also offers the possibility of digitizing business processes in line with today’s contactless alternatives.

Features of Salesforce Experience Cloud

Integration of data from any source

Whether it is data obtained by Salesforce or from third parties, with Experience Cloud, you can integrate data from any source: such as leads, opportunities, cases, campaigns, orders, financial reports and custom objects.

Provider of personalized experiences

Turn your business into a provider of personalized experiences in accordance with the expectations of each type of user. To do this, Salesforce Experience Cloud uses the data provided by the CRM to achieve optimal segmentation of target markets, audiences and users.

Personalized design for each type of device

Optimize the digital experiences that your business provides with various fully functional templates for all kinds of mobile devices, with an easy and intuitive interface.

Boost interaction with your users

Manage personalized badges to reward the most active users in your community. Additionally, with Experience Cloud, members can recommend others based on their skills and experiences.

Real-time tracking

Provides the ability to measure, process, and analyze data from your sites using customizable Lightning dashboards in Experience Workspace to keep optimizing brand experiences.

Optimize response management

You can group the brand information available through all the pages and experiences generated. This enables you to collect and process conversations, files, and groups and also to provide an excellent organization of responses.

Analytics for decision-making

Reports and dashboards can be presented for customers plus community users and partner community users.

Types of Experience which you can create

As for the experience cloud, you can create various kinds of experiences.

Help center and Customer service

Provide a help point for your customers without needing them to contact support. It establishes a knowledge base where you can find frequently asked questions and other helpful articles that allow users to find the answers on their own in a self-service style as well as an estimate of the public opinion about the business.

Account Portal

This is the platform where your clients can manage and renew their accounts, as well as handle your cases and claims.

Partner Portal

Offer your partners a comprehensive solution for managing company channels and flows. Here you can share new ideas, potential clients, and contacts as well as optimize workflows in all areas.

Community for Employees

A virtual space that facilitates the integration of all personnel or simplifies the processes associated with remote work. Through this portal, teams can group the areas according to the objectives, projects or events.

Do it Yourself Sites

Beyond predesigned solutions, you can create something new that perfectly matches your corporate style, business flows and needs using the Experience Builder.

Benefits of Salesforce Experience Cloud

Minimizes Customer Churn

The Salesforce Experience Cloud allows gamification in communities. Gamification is a great way to engage your community members and keep them motivated.

Supports Idea Generation

Communities on Experience Cloud are platforms where businesses encourage customers to post creative ideas. Customers can suggest improvements in the existing products and even propose new product ideas to a company.

Promotes Brand Advocacy and Self Service

Experience Cloud serves as a self-help tool for customers. Customers can easily search for solutions to their problems and use it as a knowledge base to source answers to their queries. This considerably improves the service metrics of a business, for instance, lower chat volumes and decreased support tickets.

Makes Partner Management Better

Salesforce Experience Cloud provides a partner portal for immediate access to all the resources, product information, and critical sales assets. It even supports business partners with training and certification courses for the smooth sailing of your sales organization.

Speed

There are many different predesigned templates from which you can choose or make your own.

Flexibility

Salesforce has extensive experience working with many companies in various industries, for which it has learned to diversify its offerings and is prepared for any institutional demands and evolving needs.

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