Marketing Cloud

About Marketing Cloud

Marketing Cloud is a platform that enables marketers to deliver relevant, personalized journeys across channels and devices, allowing them to deliver the right message at the right time throughout all stages of the relationship. Customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis are all part of the Marketing Cloud. Every potential customer interaction and engagement is covered, and guiding customers on their 1-to-1 journeys with your brand has never been easier or more effective.

See Marketing Cloud Workshop(Advertising Studio) Session-2 at Trailblazer  Community Groups Salesforce Women in Tech Group, Kolkata, India

Salesforce Email Studio Reviews 2022: Details, Pricing, & Features | G2

Email Studio

  • Create dynamic and personalized emails with simple drag-and-drop tools.
  • Build emails that look great on every device with mobile-optimized email templates.
  • Send promotional, transactional, and triggered messages with drag-and-drop audience segmentation tools.
  • Scale and automate all interactions with your customers.
  • Collaborate across the organization with content sharing, locking, and approvals.
  • Track, test, and optimize emails to drive performance.
  • Create and automate custom solutions with email APIs.

Mobile Studio

  • Create cross-channel engagement with SMS, MMS, push, and group messaging.
  • Use ready-made SMS and MMS templates and drag-and-drop tools to customize your messages.
  • Have two-way mobile conversations with MMS and group messaging, including pictures, videos, and audio.
  • Drive app adoption with push messaging.
  • Target customers on the go with geofencing and beacons.
  • Deliver time-sensitive, personalized reminders and alerts.
  • Create and automate custom solutions with mobile APIs.

Social Studio

  • Listen to your customers, gain insights, and track performance across global brands.
  • Plan, collaborate, and publish social campaigns across teams, brands, and geographies.
  • Engage with customers and prospects at scale to nurture the community and provide customer service.
  • Automate with rules to manage social posts.

Salesforce Social Studio Reviews 2022: Details, Pricing, & Features | G2

Advertising Studio

  • Use your customer data to drive all your digital advertising at scale.
  • Advertise relevant content on Facebook, Instagram, Twitter, and Google.
  • Manage ads at scale using alternate creative versions, rules automation, and team collaboration tools.
  • Use Salesforce CRM data to target your advertising content.
  • Use Journey Builder to connect your advertising to the rest of your marketing, sales, and customer service.
  • Drive powerful lead generation campaigns across Facebook’s network and automate leads directly into Salesforce.

Web Studio

  • Use the drag-and-drop editor to quickly create landing pages, microsites, mobile apps, and more — without advanced programming knowledge.
  • Create personalized landing pages with prebuilt and custom layouts.
  • Add forms and capture data.
  • Design and preview content across desktop and mobile.
  • Analyze page views, click-throughs, and conversion rates.
  • Track visitor behavior and preferences in real-time.
  • Automatically recommend products, content, and offers with Einstein.

Automation Studio

  • Unify Data – Import data from any source. Extract, transform, and load any data with speed and accuracy.
  • Advanced List Segmentation and Filtering – Combine first and third-party data using filters or SQL queries to create highly personalized and relevant campaigns.
  • Automate – Increase efficiencies and productivity by automating data management and processing, data cleansing, campaign scheduling, and reporting.

Salesforce Marketing Cloud Automation Studio and It's Usage

Salesforce Marketing Cloud Journey Builder: An Introductory Guide

Marketing Cloud Builders

Journey Builder
  • Build and automate personalized interactions across email, web, advertising, and mobile.
  • Trigger a journey with key customer events — like abandoned carts, form completes, purchases, and channel engagement. 
  • Test multiple variations of content, channel, timing, and frequency.
  • Connect marketing, sales, and service to onboard, engage, re-engage, sell, and support.
  • Build it once, then offer a unique customer journey for every individual, at a massive scale.
  • Pivot easily and remain agile in your marketing by understanding what’s working and what’s not.

Audience Builder

Manage all your contacts and build a single view of each individual by integrating data from any source.

Build a complex data model from your marketing channels, CRM, e-commerce, and even predictive analytics.

Create and continuously sync cross-channel profiles. Use a drag-and-drop tool to configure audiences and segments.

Access all your data in Marketing Cloud — from sales, service, apps, and communities.

Quick overview of Audience Builder on Salesforce Marketing Cloud

Contact Builder

  • Contacts Configuration – Determine how Contact Builder processes imported contact information.
  • Data Designer – Define information about your contacts and relate that data directly to the contact record by linking data extensions.
  • Data Extensions – Create and manage the data extensions that hold contact information.
  • Imports – Create the processes that move contact information into your data extensions.
  • Data Sources – Visualize where your contact data originates and assign attributes to those sources.

Content Builder

  • Consolidate images, content blocks, templates, emails, and raw HTML into a single location.
  • Upload files with drag-and-drop tools.
  • Use search and filter tools to quickly locate marketing content.
  • Edit assets and preview content without leaving the application.
  • Create reusable blocks of content to be used across marketing channels (currently, Email Studio and Web Studio, with other channels planned).
  • Share and approve content securely.

Analytics Builder

  • Observe customer behavior across every channel.
  • View data and campaign results with reports and dashboards.
  • Track and measure results across the customer journey.
  • Create custom analytics views and interactive visualizations to measure business-centric KPIs.

Recent Additions

Salesforce DMP

  • Capture Data from Any Source and Device Unify,
    segment, and activate audiences to increase customer engagement.
  • Use Artificial Intelligence (AI) to Discover New Audiences
    Use Salesforce Einstein to analyze billions of profiles and trillions of events to find new high-value segments.
  • 1-to-1 Ad Targeting on Any Device
    Drive more relevant and valuable customer experiences.
  • Bringing CRM to the Salesforce DMP
    Bringing customer data securely across marketing, sales, and service using Advertising Studio to Salesforce DMP to enhance digital identity and increase ROI.

Salesforce Data Studio

  • More Reach for Marketers
    Shop in one location for premium data for marketers.
  • More Revenue for Publishers
    Safely provision your data to trusted partners.
  • Deeper Customer Insights
    Understand your existing audiences and discover new ones to drive more revenue.

Interaction Studio

  • Real-Time Offer Management
    Ensure consumers receive the next best action or offer when it matters most
  • Journey Orchestration
    Coordinate interactions across owned channels for seamless, connected experiences
  • Lifecycle Insights
    Visualize how consumers flow across channels and lifecycle stages

Google Analytics 360

  • Understand Consumer Behavior
    Visualize email, mobile, and web analytics in Marketing Cloud
  • Create & Activate Cross-Channel Audiences
    Trigger journeys with Analytics 360 Audiences
  • Personalize Your Website
    Create unique web experiences based on Marketing Cloud data
  • Analyze Marketing Effectiveness
    Measure the impact of each marketing touchpoint