How To Migrate HubSpot Into Salesforce


In today’s business landscape, data drives decisions and empowers growth. As companies evolve and expand, the need to streamline processes and centralize data becomes imperative. This often leads to the migration of data between platforms, and one common scenario is migrating data from HubSpot to Salesforce. In this blog, we’ll explore the intricacies of this data migration journey, highlighting the steps, challenges, and benefits involved.

Step 1: Pre-Migration Planning:

Data Assessment: Identify the types of data you want to transfer, such as contacts, leads, accounts, opportunities, notes, and attachments.

Data Cleanup: Cleanse and de-duplicate your data in HubSpot to ensure that you’re migrating accurate and relevant information.

Data Mapping: Create a detailed mapping document that outlines how fields in HubSpot correspond to fields in Salesforce. This will ensure a seamless transition of data.

Step 2: Set Up Salesforce:

Custom Fields: If your Salesforce instance requires custom fields that aren’t part of the default schema, create them to accommodate your data.

Data Relationships: Understand how data is structured in Salesforce, including relationships between different objects (contacts, leads, accounts, opportunities, etc.).

Step 3: Export Data from HubSpot:

Use Export Tools: Utilize HubSpot’s export tools to extract the data you intend to migrate. Export data in CSV format.

Data Transformation: Transform the exported data according to the mapping document you created. This might involve reformatting or reorganizing data.

Step 4: Import Data into Salesforce:

Choose Data Import Tool: Salesforce offers tools like Data Import Wizard or Data Loader. Choose the tool based on your data volume.

Map Fields: During the import process, map the fields from your HubSpot data to the corresponding fields in Salesforce.

Test Import: Perform a test import with a small subset of your data to ensure the mapping is accurate and data imports as expected.

Step 5: Validate and Review:

Review Data: After importing, meticulously review the data in Salesforce to ensure it matches the original data in HubSpot.

Check Relationships: Verify that relationships between records (contacts to accounts, leads to opportunities, etc.) are maintained.

Step 6: Data Cleanup and Post-Migration:

Deduplication: Identify and merge duplicate records in Salesforce to maintain data integrity.

Validation Rules: Set up validation rules in Salesforce to ensure data quality and prevent incorrect entries.